I'm surprised that direct sales with one-per-address aren't a thing yet. Cuts out the 15-30% cut your retailers are taking, boggles scalpers, guarantees your f

I'm surprised that direct sales with one-per-address aren't a thing yet. Cuts out the 15-30% cut your retailers are taking, boggles scalpers, guarantees your fans get what they want, without anyone getting ripped off. I don't understand the problem. I've had everything from a spanner to a chair shipped directly from Chinese factories. What's stopping them doing the same with high end consumer electronics?