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I think your zeal for snark has lead you astray. I understand what you're saying--nobody wants to land on a stuffy wall of text. But in this case, there's noth
by fluidcruft 15y ago
I think your zeal for snark has lead you astray.
I understand what you're saying--nobody wants to land on a stuffy wall of text. But in this case, there's nothing to find but the window dressing. I'm fine clicking on a "find out more" link that takes me to more detail. But that's missing here entirely.
- rapind 15y agoNo, I truly didn't have an issue with the usability of their landing page. There's a clear link to more information in the CTA area (which is a page with video and a breakdown of features). There's also a clear call to action "pre-order" button. Then 3 more links with more info above the fold. Then if you end up with the living-with-nest page you get a slideshow, video link, clear links to more info, a step by step slick UI describing it, etc. I'm pretty impressed with the balance of information and usability. If I had to nitpick one thing it would be that the "Meet the Nest Learning Thermostat" link could be a little more obvious (being next to a button hides the fact that it's a link).