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Yuck! I really don't like these kinds of schemes. People should share/follow because they actually like a product, not because they want to get early access to
by niklas_a 15y ago
Yuck! I really don't like these kinds of schemes. People should share/follow because they actually like a product, not because they want to get early access to a product.
If your product is truly viral within its core user base those users will tweet and talk about the product anyway.
- lrm242 15y agoThere's nothing wrong with giving the engine a little jump start. That jump start might be enough to get something truly amazing going. However, if the product sucks no harm done--no amount of jump starting will help.
- Facens 15y agoThanks for the reply, it's exactly my opinion
- Facens 15y agoOk but the real point is: how do you get the first thousand people to know about your product? That's the hard part, and a viral system can help there. If there's a bad product behind, I think that it'll end up being a failure anyway, and in the end the product is surely what really matters.
- breathesalt 15y agoYou're right, it's hard here to tell if their product is driving the growth or if it's their marketing. It would be nice if iubenda does something similar a few months after they exit private beta to show us what numbers are real and what is just success theater.
- Facens 15y agoI will surely disclose more in the next future, granted. About what's real, I think that it's mostly the need. I read every tweet that comes on the "iubenda" search, and frequently look to the profile of the user behind. Most of the times the user is a web designer, which proves that people subscribe because they feel the need. Moreover, I interview almost every beta tester that we invite, and again I get people really passionate about the product. I think that the marketing-driven risk is mitigated by the fact that the product is explained very well on the website, and people signup only if in need of the product.