More optimistically, everything now is counterculture. There is no consensus reality. Sure there are still big corporations like Disney making the same old form

More optimistically, everything now is counterculture. There is no consensus reality. Sure there are still big corporations like Disney making the same old formulaic stuff (which btw lots of people genuinely love). But it's not weird anymore to not keep up with the mainstream. Everyone used to read one of the same one or two local newspapers. Now you can choose from millions of blogs, podcasts, etc. In the past you simply couldn't publish a book without going through an established company, indie or otherwise. Today you can self-publish, or even give your book away online for free. These concepts are not zero sum. The world is not the same as 60 years ago but rearranged, it's an entirely new world full of different people and possibilities. But that fact doesn't make for a good viral blog post.