While I agree with you, he's had plenty of help by media. I noticed a few years ago that headlines went the pattern of "Intel says", "Twitter says" and "Google

While I agree with you, he's had plenty of help by media. I noticed a few years ago that headlines went the pattern of "Intel says", "Twitter says" and "Google says." With Tesla, though, it was always "Elon Musk says..." Media made a character out of him as much as his own Twitter feed did. Perhaps that was him playing the media fiddle perfectly. Perhaps they also wanted to craft a personal cult around someone, and he was just there at the right time.