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The link is extremely easy to find. It's the only link that appears at the bottom of my emails. Checking the box in my Gmail inbox and clicking the "Spam" butt

by singer 15y ago

The link is extremely easy to find. It's the only link that appears at the bottom of my emails. Checking the box in my Gmail inbox and clicking the "Spam" button is much easier than opening the email and hunting down the unsubscribe link.

joeblossom 15y ago
This may be a stupid question, but are you sure your unsubscribe functionality is working? After "Successfully unsubscribing" to Appsumo (trust me, I saw the picture of the founder when I was done) about 6 times, I was still receiving emails from them, and therefore marked them as spam. I also will mark the companies that don't have an easy unsubscribe all method as spam. (IE, you didn't give me the option to opt-in/out when I signed up, and send me a whole bunch of emails which I have to log in to your app to turn off)
- singer 15y ago
  Yes, the unsubcribe link does work. I think the problem is that people are not interested in purchasing the product, so they mark the "your trial is ending" email as spam because it's easy to do. I don't think most people understand the negative impact of marking emails as spam. They simply want to take the path of least resistance.
weaponofchoice 15y ago
"It's the only link that appears at the bottom of my emails." Personally, I've noticed an increasing affinity for the 'tag as spam' button. It takes a certain amount of effort to scroll down, and find the unsubscribe (I'm not even sure if it's there), vs. having my inbox cleaned up by just clicking the darn 'tag as spam' button -- dead easy. Also, there's the uncertainty about how daunting the unsubscribe experience might be. These days, quite many startups get their users to go through tedious surveys before they can unsubscribe completely. This results in a sticky association that's hard to undo: 'unsubscribe' is a hassle. Are there ways around this? How about a large button above the fold that says 'Don't mail me.', 'Junk!' or similar. Something that indicates they'll have their intended results: less of this sorta mail, and a cleaner inbox. On the other hand, this might result in more unsubscribes.
- singer 15y ago
  Adding a large button to the top would certainly make it easier for those people who open the emails and want to unsubscribe. And I wouldn't worry about the increase in unsubscribers. I'd rather help people unsubscribe than have them mark my emails as spam. I'm assuming that the majority of people are not even opening the emails though. Hitting the spam button is just too easy. I think the system is broken.
  - nitrogen 15y ago
    I'm assuming that the majority of people are not even opening the emails though. It's probably partly our fault: we geeks have been telling our friends and family not to open suspicious or unsolicited e-mails for years.
  - singer 15y ago
    @Nitrogen, that sounds like a different issue. But, yes, it could be an issue if you're sending email with confusing subject lines. The comments at the following link show what I'm referring to -- people taking the easy way out: http://ask-leo.com/why_shouldnt_i_use_the_report_spam_or_junk_button.html http://ask-leo.com/why_shouldnt_i_use_the_report_spam_or_jun...
freejack 15y ago
OT: we moved our unsub link to the top of our mailers and complaints have dropped to almost zero.

by singer 15y ago

joeblossom 15y ago

This may be a stupid question, but are you sure your unsubscribe functionality is working? After "Successfully unsubscribing" to Appsumo (trust me, I saw the picture of the founder when I was done) about 6 times, I was still receiving emails from them, and therefore marked them as spam. I also will mark the companies that don't have an easy unsubscribe all method as spam. (IE, you didn't give me the option to opt-in/out when I signed up, and send me a whole bunch of emails which I have to log in to your app to turn off)

singer 15y ago
Yes, the unsubcribe link does work. I think the problem is that people are not interested in purchasing the product, so they mark the "your trial is ending" email as spam because it's easy to do. I don't think most people understand the negative impact of marking emails as spam. They simply want to take the path of least resistance.

weaponofchoice 15y ago

"It's the only link that appears at the bottom of my emails." Personally, I've noticed an increasing affinity for the 'tag as spam' button. It takes a certain amount of effort to scroll down, and find the unsubscribe (I'm not even sure if it's there), vs. having my inbox cleaned up by just clicking the darn 'tag as spam' button -- dead easy. Also, there's the uncertainty about how daunting the unsubscribe experience might be. These days, quite many startups get their users to go through tedious surveys before they can unsubscribe completely. This results in a sticky association that's hard to undo: 'unsubscribe' is a hassle. Are there ways around this? How about a large button above the fold that says 'Don't mail me.', 'Junk!' or similar. Something that indicates they'll have their intended results: less of this sorta mail, and a cleaner inbox. On the other hand, this might result in more unsubscribes.

singer 15y ago
Adding a large button to the top would certainly make it easier for those people who open the emails and want to unsubscribe. And I wouldn't worry about the increase in unsubscribers. I'd rather help people unsubscribe than have them mark my emails as spam. I'm assuming that the majority of people are not even opening the emails though. Hitting the spam button is just too easy. I think the system is broken.
- nitrogen 15y ago
  I'm assuming that the majority of people are not even opening the emails though. It's probably partly our fault: we geeks have been telling our friends and family not to open suspicious or unsolicited e-mails for years.
- singer 15y ago
  @Nitrogen, that sounds like a different issue. But, yes, it could be an issue if you're sending email with confusing subject lines. The comments at the following link show what I'm referring to -- people taking the easy way out: http://ask-leo.com/why_shouldnt_i_use_the_report_spam_or_junk_button.html http://ask-leo.com/why_shouldnt_i_use_the_report_spam_or_jun...

freejack 15y ago

OT: we moved our unsub link to the top of our mailers and complaints have dropped to almost zero.