The bricks called Nokia phones minus the software (except for the default ringtone) :) When Nokia was struggling, the only bright spot for them was the Indian

The bricks called Nokia phones minus the software (except for the default ringtone) :) When Nokia was struggling, the only bright spot for them was the Indian market. During that period they ran a series of Ads on Indian television with just some text and at the end of the Ad they use to play the ringtone. Every time that happened people use to search their pockets for their mobile phone :) That was genius!