Well, it looks good! I'm pretty convinced that as long as whatever-it-is looks the part, we don't care. And it could be tech like this, white goods (which are

Well, it looks good! I'm pretty convinced that as long as whatever-it-is looks the part, we don't care. And it could be tech like this, white goods (which are just a branding exercise), real estate even, and then even more ephemeral things like things we are presented with on screens. For most of us, even if we are holding something in our hands, how can we tell if is fake or not?