In my humble opinion, the key is to focus on solving problems for your key customers. Most breakthrough progress I observe come from doing things that are conv

In my humble opinion, the key is to focus on solving problems for your key customers. Most breakthrough progress I observe come from doing things that are conventionally considered impossible, low impact or just bad decisions. But the person/team had an insight to make it possible and wildly profitable. If you look around, it happens all the time. Google famously made search useful; TikTok found an edge in low quality short form videos, despite all existing major players concluding high quality long form videos is the way. Keep in mind that the contrarian vision and initial implementation is just the start, they needed continued investment and innovation to stay ahead of competitions, or get copied and leapfrogged.