The Staples Center in LA was renamed to the "Crypto.com Arena" last year. Matt Damon appeared in a Crypto.com ad last October that called crypto "brave" (which

The Staples Center in LA was renamed to the "Crypto.com Arena" last year. Matt Damon appeared in a Crypto.com ad last October that called crypto "brave" (which is funnier in hindsight as brave and foolish are often so closely linked). During the Super Bowl, Larry David and LeBron James were both in ads for crypto companies. They got all of these celebrities to shill for them using VC funding and the gains from their early adopters to fuel what must be massive marketing budgets. "Crypto" is a known concept now, even if an understanding of crypto isn't.