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That JavaScript for loading contents and images is probably an effect of Google's changes a few years ago where it was all about the load time of the main page.
by mbirth 4y ago
That JavaScript for loading contents and images is probably an effect of Google's changes a few years ago where it was all about the load time of the main page.
So to rise up a few steps on the Google results page, people turned to serving empty pages with a small JavaScript (which finished loading fast - so bonus points from Google) which then starts pulling in the actual content.
- metadat 4y agoThis is a nice insight. Dear Big-G: Thanks a lot for your hard work, you've really done something.
- saurik 4y agoI was under the impression that, because Google would have to execute all of that logic in order to even get the content people are searching for -- as I can't imagine an empty page would actually rank highly for anything ;P -- that they weren't using the time of the first request but the time it took to get the content that they decided was the page.