Wouldn't "anonymous" include display ads run inside of mobile apps as they don't have an actual HTTP URL? Hence why it could be such a large percentage? And w

Wouldn't "anonymous" include display ads run inside of mobile apps as they don't have an actual HTTP URL? Hence why it could be such a large percentage? And we know the prevalence of large ad exchanges (e.g. Xandr/AppNexus, etc), but the document doesn't list any references to those. Why would this be important? Because ad exchanges sometimes also cloak the site and instead provide their bidding domain. This really seems to be an ad for a new entrant into brand safety, which is an already established market[1][2][3]. But written in a way to capitalize on outrage and make it seem like they are novel in their approach? 1: https://en.wikipedia.org/wiki/Brand_safety https://en.wikipedia.org/wiki/Brand_safety 2: https://www.oracle.com/cx/advertising/brand-safety/what-is-brand-safety/ https://www.oracle.com/cx/advertising/brand-safety/what-is-b... 3: https://advertising.amazon.com/library/guides/brand-safety https://advertising.amazon.com/library/guides/brand-safety