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In theory, I think your approach is fine, but in practice, there will always be opportunity to personalize. If you are really motivated, you can google the pers
by freejack 15y ago
In theory, I think your approach is fine, but in practice, there will always be opportunity to personalize. If you are really motivated, you can google the person and see if something interesting comes up, or you might already know the person tangentially from a conference, or there was an issue with the order that your team had to fix (a great opportunity to reconnect with a potentially unhappy customer). etc. Sure, a number of them might be exactly the same, but many of them won't be if you commit to the exercise and look for opportunities to form a relationship with these clients.
- eslachance 15y agoI think I'm starting to see the value, especially reading other comments here. Seeing an email that I recognize may be a great opportunity for a personal hello. I think perhaps one proposed solution would work best - having a list of new users that haven't received the welcome email, see their information, and then decide to send the regular message or edit it before sending. I think that's the way I may be heading, it sounds balanced and right.