4 ms·
Dear people trying to sell me stuff: Please don't put a ream of text on your landing page that I have to read in order to learn about your product. I'm a visua
by rapind 15y ago
Dear people trying to sell me stuff:
Please don't put a ream of text on your landing page that I have to read in order to learn about your product. I'm a visual person, and the web has not been a text-only medium for quite some time now. Something like a video, relevant pictures, and big bold text will do just fine thanks.
I'm not trying to play devil's advocate here. This is actually what I prefer, and I think they did a good job.
- fluidcruft 15y agoI think your zeal for snark has lead you astray. I understand what you're saying--nobody wants to land on a stuffy wall of text. But in this case, there's nothing to find but the window dressing. I'm fine clicking on a "find out more" link that takes me to more detail. But that's missing here entirely.
- rapind 15y agoNo, I truly didn't have an issue with the usability of their landing page. There's a clear link to more information in the CTA area (which is a page with video and a breakdown of features). There's also a clear call to action "pre-order" button. Then 3 more links with more info above the fold. Then if you end up with the living-with-nest page you get a slideshow, video link, clear links to more info, a step by step slick UI describing it, etc. I'm pretty impressed with the balance of information and usability. If I had to nitpick one thing it would be that the "Meet the Nest Learning Thermostat" link could be a little more obvious (being next to a button hides the fact that it's a link).