Well….they had a following and an asset they transformed. Step one is build the asset and the following. The book is almost the easy part relative to that. Bu

Well….they had a following and an asset they transformed. Step one is build the asset and the following. The book is almost the easy part relative to that. But some don’t realize they can just….provide something useful and people will follow them. And others do have an audience and don’t realize they can make a product for them.