The content providers are going to keep playing these games until the only services left standing are companies they cannot boss around easily. This is going t

The content providers are going to keep playing these games until the only services left standing are companies they cannot boss around easily. This is going to kill small players and concentrate bargaining power and then come back to bite the content providers in the ass. (In addition there's all the petty stuff you have to deal with when it comes to the content industry. From branding requirements, to arbitrary limits in video resolution, to who can encode what how and where etc. There are too many lawyers, too many spoilt brats and not enough people who actually care about the product)