The article makes reference to the fact that once a dating site becomes free, you don't have to scan user content for contact info any more. I think this is a

The article makes reference to the fact that once a dating site becomes free, you don't have to scan user content for contact info any more. I think this is a buried lede; free sites aren't just paid sites with lower costs, they have different (and sometimes better) characteristics than their paid counterparts: 1.) Easier to signup - no need to force users to drag out their credit cards 2.) Enhanced anonymity - no need to tie an account to a real person 3.) Simpler operation - the site owner doesn't have to worry that the users are ripping him off/subverting his business model 4.) Lower expectations - how much can a user complain if he's getting something for free?