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They do this already. Like others mentioned, they have retail partners that they have to play nice with.
by theklr 4y ago
They do this already. Like others mentioned, they have retail partners that they have to play nice with.
- GeekyBear 4y agoHaving retail partners did not prevent Apple from protecting consumers from scalpers while manufacturing ramps up enough to meet demand.
- mwint 4y agoApple has way, way more clout with retailers than Sony, simply because Apple can live without its retail partners. Sony definitely cannot.
- GeekyBear 4y agoNo, Apple cared that it's customers were having to compete with scalpers while manufacturing ramped up enough to meet demand and Sony does not.
- etempleton 4y agoGreat. They have enough power to say, “hey, if you want to sell our product moving forward, we are going to ask you implement a preorder system by XX date. If you don’t we will, unfortunately, have to prioritize our limited supply to other retailers do to the ongoing high volume of scalping.”
- mwint 4y agoThey probably don’t have enough power to do this. Inter-corporation politics get pretty nasty.