I don’t have a social account for my blog, but on Twitter I have 27k followers which no doubt helps a lot. In terms of marketing, it sounds so simple but it’s

I don’t have a social account for my blog, but on Twitter I have 27k followers which no doubt helps a lot. In terms of marketing, it sounds so simple but it’s the first I’ve actually done this process: Announce it, ask for email sign ups if they are interested, keep them in the loop, and then launch. The mailing list had about 1,000 people on it once I launched (about two months from announcing it to doing the early access launch).