The folks behind this advertising platform is much more of a Matryoshka doll though. Briefly, the history is that the contract to replace the pay phone kiosks w

The folks behind this advertising platform is much more of a Matryoshka doll though. Briefly, the history is that the contract to replace the pay phone kiosks was awarded to a consortium called CityBridge which consisted of Titan, Qualcomm, Comark and Control Group. Control Group and Titan then merged to form a company called Intersection. The lead investor in Intersection was Sidewalk Labs aka Alphabet aka Google. The CEO of of Sidewalk Labs is Daniel Doctoroff who was the Deputy Mayor for Economic Development and Rebuilding under NYC Mayor Mike Bloomberg. As always follow the money.