Oh, I shoot stills on Sony equipment, so I just use good old SD cards. And film when I need high resolution ;) I agree that RED is cost-prohibitive for indivi

Oh, I shoot stills on Sony equipment, so I just use good old SD cards. And film when I need high resolution ;) I agree that RED is cost-prohibitive for individuals that aren't running a business because of things like the 500% markup on SSDs. That is always the risk of a proprietary ecosystem; kind of like how you can buy 128GB of RAM for your PC for a few hundred dollars, but the same RAM in an Apple computer is $1600. That's just the price of "we guarantee that it will work", and for business use, it makes a lot of sense. For consumers, it kind of sucks, because you feel so close to being able to afford something really cool, but you just can't make the math work. I do understand the pushback; people want to pay for the impressive sensor and not the mind-numbingly-boring SSDs, but they want to make money on both. I am not sure that's strictly consumer unfriendly, but just how they do the financial engineering.