I havent' done the math recently but even if you assume no sales tax in the US and factor in the 20% VAT in the UK the difference is still large. In fact lets

I havent' done the math recently but even if you assume no sales tax in the US and factor in the 20% VAT in the UK the difference is still large. In fact lets do it quickly for an Air. In US its $1600 which is pretty much £1000. UK is £1349. US won't have sales tax whilst VAT is 20%, so thats part of the difference but there's an additional £150 overhead. It varies between products and has been documented online before. Other companies do it but I find it pretty blatant with apple products and so tend to avoid their computers.