3 ms·

That line between "business" and "consumer" is becoming increasingly indistinct. This is the very nature of "influencers." We have every-day-joes/janes setting

That line between "business" and "consumer" is becoming increasingly indistinct. This is the very nature of "influencers." We have every-day-joes/janes setting up multi-thousand dollar machines in their own (or rented) garage for their own, or followers', enjoyment. > are not consumers but media businesses. This idea of yours is extremely out of touch with reality, just like Red are. Those "media businesses" would be nowhere without an engaged audience. The modern audience are participators, not watchers. Commodity 3D printers have succeeded for a reason. People aren't as one-dimensional as they used to be. They take their interests to an extreme degree. It might take a videography/cinematography enthusiast 2 years to save up for a Red, but they will.

jrockway 4y ago
Influencers are businesses, plain and simple. They buy the camera to make a profit. Compare this to someone like me, who also owns expensive cameras, but I have them to take pictures and show my friends. I plan to make $0 from this endeavor. I'm a consumer, not a business.
- zamalek 4y ago
  And you don't care about the immensely expensive Red SSDs?
  - jrockway 4y ago
    Oh, I shoot stills on Sony equipment, so I just use good old SD cards. And film when I need high resolution ;) I agree that RED is cost-prohibitive for individuals that aren't running a business because of things like the 500% markup on SSDs. That is always the risk of a proprietary ecosystem; kind of like how you can buy 128GB of RAM for your PC for a few hundred dollars, but the same RAM in an Apple computer is $1600. That's just the price of "we guarantee that it will work", and for business use, it makes a lot of sense. For consumers, it kind of sucks, because you feel so close to being able to afford something really cool, but you just can't make the math work. I do understand the pushback; people want to pay for the impressive sensor and not the mind-numbingly-boring SSDs, but they want to make money on both. I am not sure that's strictly consumer unfriendly, but just how they do the financial engineering.

jrockway 4y ago

Influencers are businesses, plain and simple. They buy the camera to make a profit. Compare this to someone like me, who also owns expensive cameras, but I have them to take pictures and show my friends. I plan to make $0 from this endeavor. I'm a consumer, not a business.

zamalek 4y ago
And you don't care about the immensely expensive Red SSDs?
- jrockway 4y ago
  Oh, I shoot stills on Sony equipment, so I just use good old SD cards. And film when I need high resolution ;) I agree that RED is cost-prohibitive for individuals that aren't running a business because of things like the 500% markup on SSDs. That is always the risk of a proprietary ecosystem; kind of like how you can buy 128GB of RAM for your PC for a few hundred dollars, but the same RAM in an Apple computer is $1600. That's just the price of "we guarantee that it will work", and for business use, it makes a lot of sense. For consumers, it kind of sucks, because you feel so close to being able to afford something really cool, but you just can't make the math work. I do understand the pushback; people want to pay for the impressive sensor and not the mind-numbingly-boring SSDs, but they want to make money on both. I am not sure that's strictly consumer unfriendly, but just how they do the financial engineering.