When did the consumer stop being the ones who consume the product? I’m sure many farmers would consider John Deere’s practices regarding DIY repairs, anti-cons

When did the consumer stop being the ones who consume the product? I’m sure many farmers would consider John Deere’s practices regarding DIY repairs, anti-consumer, as they are the consumers. Any person who might reasonable be considered an end-user of a product, or might buy a type of product might be considered a consumer of that type of product. Anti-consumerism and protectionism do not even require that you be a customer of the company in question, some practices extend beyond the product itself when the company seeks to stifle competition.