4 ms·
The Apple tax is a really bad example for your argument though because Apple is one of the most profitable companies in the world and has not apparently paid ve
by mjfl 4y ago
The Apple tax is a really bad example for your argument though because Apple is one of the most profitable companies in the world and has not apparently paid very much for this 'bad rep'.
- 30944836 4y agoThat the term 'Apple Tax' exists shows that there is a reputation hit and shows that consumers are price conscious in ways that do not take into account supply and demand as a sole or primary factor when determining their brand sentiment. That Apple is the most profitable in comparison to other companies says nothing about how profitable it could be if the negative brand perception didn't exist.
- scarface74 4y agoApple already has the most valuable brand https://www.forbes.com/the-worlds-most-valuable-brands/ https://www.forbes.com/the-worlds-most-valuable-brands/