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Do you have any background in movie production? There is more to that industry than VFX tech. Yes, virtual production etc are ascendent, and growing fast -- but

Do you have any background in movie production? There is more to that industry than VFX tech. Yes, virtual production etc are ascendent, and growing fast -- but most of the production spending is still using fancy optics and traditional production. (And even for virtual production, the actors are still people.) I think this is a typical straight-line projection of the change in the industry that fails to account for the actual underlying dynamics. But I wish your startup well. I hope you've hired filmmakers, directors, producers so someone on your team understands how movies are made today. (Plus: there's lots of money to be made in downmarket production. More money is being spent on video production today than ten years ago. The industry is not dying.)

JumpCrisscross 4y ago
> there's lots of money to be made in downmarket production This is almost certainly what the commenter is targeting. I'd guess that and/or the adult film industry.
- ryandamm 4y ago
  I don't think so -- I think it's a reference to Gollum, the apes in "Planet of the Apes," the de-aged Moss Tarkin (sp?)... basically CG people. That work is almost entirely at the high end, because it takes a lot of digital art work to make them look realistic. This is moving down market, fwiw, but it's not disrupting traditional moviemaking. It's a fast-growing but tiny niche that I believe will saturate before it comes close to replacing the entire industry. (Full disclosure: I work with cameras professionally, so maybe I'm not an unbiased observer of the industry.) [ edit for clarity ]
echelon 4y ago
> Do you have any background in movie production? Yes, but that shouldn't matter. > most of the production spending is still using fancy optics and traditional production. It used to be shot and physically spliced together celluloid, too. Optics are punch card technology. The art, and indeed the end goal itself, is storytelling. The technology is just a means to an end. A grid of photons can be crafted and manipulated much easier with new techniques than by trying to put those photons in the correct places by hand. We're going to look back at optics and glass as the dinosaur age. > And even for virtual production, the actors are still people For now. Models can generate animated poses. This is moving faster than you're giving it credit. (Even when robots replace us, people will still want to act - no question. The technology will still afford that. But just like ADR can now be model-based, so can posture correction.) Your average ten year olds will be making their own Star Wars films by the end of the decade.

JumpCrisscross 4y ago

> there's lots of money to be made in downmarket production This is almost certainly what the commenter is targeting. I'd guess that and/or the adult film industry.

ryandamm 4y ago
I don't think so -- I think it's a reference to Gollum, the apes in "Planet of the Apes," the de-aged Moss Tarkin (sp?)... basically CG people. That work is almost entirely at the high end, because it takes a lot of digital art work to make them look realistic. This is moving down market, fwiw, but it's not disrupting traditional moviemaking. It's a fast-growing but tiny niche that I believe will saturate before it comes close to replacing the entire industry. (Full disclosure: I work with cameras professionally, so maybe I'm not an unbiased observer of the industry.) [ edit for clarity ]

echelon 4y ago

> Do you have any background in movie production? Yes, but that shouldn't matter. > most of the production spending is still using fancy optics and traditional production. It used to be shot and physically spliced together celluloid, too. Optics are punch card technology. The art, and indeed the end goal itself, is storytelling. The technology is just a means to an end. A grid of photons can be crafted and manipulated much easier with new techniques than by trying to put those photons in the correct places by hand. We're going to look back at optics and glass as the dinosaur age. > And even for virtual production, the actors are still people For now. Models can generate animated poses. This is moving faster than you're giving it credit. (Even when robots replace us, people will still want to act - no question. The technology will still afford that. But just like ADR can now be model-based, so can posture correction.) Your average ten year olds will be making their own Star Wars films by the end of the decade.