As long as the sellers are exposed to the consequences of being wrong, I don't see anything wrong with it. I'd rather have an expert saying "I am so convinced

As long as the sellers are exposed to the consequences of being wrong, I don't see anything wrong with it. I'd rather have an expert saying "I am so convinced of my opinion that I'm willing to risk facing ruin over it" than some academic guiding the implementation of key policies as large-scale experiments, where the population has no other choice but "trust the experts" and see these very same experts walking away scot-free when their ideas blows up in the face of reality.