Having seen how some startups operate, I'd say the biggest issue is marketing &sales. People get dragged into unimaginable depths of technical stuff just to avo

Having seen how some startups operate, I'd say the biggest issue is marketing &sales. People get dragged into unimaginable depths of technical stuff just to avoid anything related to sales. Companies with complex tooling and processes can't figure out basic marketing plan or establish a sales process that is replicable across the board.