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From a business standpoint, it seems like Nest Labs will be spending a lot of their time explaining the reason their product is relevant to the consumer. The ma
by oldstrangers 15y ago
From a business standpoint, it seems like Nest Labs will be spending a lot of their time explaining the reason their product is relevant to the consumer. The market is there, but like Tony said in the video, its at a contractor level. Rarely does a consumer decide they need to purchase a thermostat on their own. So if they're honestly planning to sell to consumers directly, they'll have to basically create a marketplace out of an uninterested and uninformed client base. Seems difficult, but rather interesting nonetheless.
- absconditus 15y agoHave you never seen the numerous thermostats for sale at a home improvement store?
- oldstrangers 15y agoNope, because I've never even thought about a thermostat outside of my limited interaction with it. Which is my point.
- Angostura 15y ago"Rarely does a consumer decide they need to purchase a thermostat on their own" That may be because (until now?) there is little to differentiate thermostats.