I think the primary reason for this reaction is not just the inclination to be suspicious of virtue signaling when it's too obvious, but the fear of social pres

I think the primary reason for this reaction is not just the inclination to be suspicious of virtue signaling when it's too obvious, but the fear of social pressure these public displays of charity might cause. We don't want to have to feel like we're forced to imitate. That's totally fair but then we also complain all the time that media is only filled with negativity and despair. Let's be rational and appreciate public displays of good deeds for what they are, good. If some people use these as a distraction from mischievous deeds on the backside, that's an other matter.