I think in the end it depends on the level of brand awareness. Apple can afford to be playful with their headlines because Apple is one of the most iconic bran

I think in the end it depends on the level of brand awareness. Apple can afford to be playful with their headlines because Apple is one of the most iconic brands, with a well known product line. >Instead, I feel like I’m in on the joke, if there is one. You said it here you know Apple well and Apple knows you well. I'm pretty sure the M1 Pro CPU wouldn't resonate the same with you if it was written by Qualcomm, I even dare to say Intel/AMD. Probably because you're numbed down by those claims from the classic CPU brands, or because Apple doesn't make that claim often (which I think they do), or simply because you like the brand and you're engaged to know what they're talking about.