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You don't turn your two most iconic brands/vehicles into EVs and reorganize the company into a separate EV company and a non EV company if you aren't serious ab

• cellis 4y ago
  Also invested 500 million into Rivian.
  • chrisjc 4y ago
    but dwindling... https://www.detroitnews.com/story/business/autos/ford/2022/05/16/ford-unloads-another-7-million-shares-ev-startup-rivian/9794147002/ https://www.detroitnews.com/story/business/autos/ford/2022/0...
• thawaya3113 4y ago
  And Toyota and Honda are interesting because they are Japanese companies who were pushed by the government to ignore EVs in favor of hydrogen vehicles. The reason was simple. Most of the politically powerful Japanese companies are huge conglomerates who make a lot of money in heavy industry areas where until a few years ago hydrogen was an obviously better choice than electric powered motors, which meant that there was a lot of pressure on the Japanese govt to put pressure on the car industry to align in the same direction.
  • danans 4y ago
    > The reason was simple. Most of the politically powerful Japanese companies are huge conglomerates who make a lot of money in heavy industry areas There is also the fact that both companies were early innovators in making gasoline engines much more efficient with things like (non plug-in) hybrid drivetrains, so they have an interest in pushing gas focused technology.