I don't question myself very often, I don't see myself as super smart or super competent but I believe that you can do anything you want as long as you are will

I don't question myself very often, I don't see myself as super smart or super competent but I believe that you can do anything you want as long as you are willing to pay the "price". Sometimes a project may demand from you more than you are willing to give, but rarely a project will demand the impossible. So I guess I never questioned if there was anything I couldn't do, but I was very aware there are certain things I wouldn't be willing to do (black-hat SEO for example). We have pivoted at least twice but we did so by small steps, we never sat down and decided on a brand new direction. Instead we analyzed the data and changed the incentives in place to guide the community to one direction or another. Regarding keeping the business alive, we didn't quit our day jobs right away and for the first couple of years we treated more like as a hobby. Then eventually we started supplementing our income with it, etc, you get the idea.