It makes sense from business perspective but I hate it. If they don't know who you are, they can't send you hyper targeted ads and make more money from you. Th

It makes sense from business perspective but I hate it. If they don't know who you are, they can't send you hyper targeted ads and make more money from you. They probably get a lot of people to sign in by blocking content so it's worth it to lose the smaller group that gives up and leaves.