> “We’re developing, through technology, an ability for consumers to measure their whole carbon footprint,” said J. Michael Evans, president of Alibaba Group US

> “We’re developing, through technology, an ability for consumers to measure their whole carbon footprint,” said J. Michael Evans, president of Alibaba Group USA, on a panel on responsible consumption. “What does that mean? Where they are traveling. How they are traveling. What are they eating. What they are consuming on the platform.” The temptation for governments to mandate something like this is too great, especially if big online/hardware platforms implement it as an "optional" feature to help concerned citizens (and amass more data about users, and keep them buying compatible hardware). If Apple said that the next iPhone was going to track the CO2 emissions of products you buy through your Apple Wallet, and the energy used by your HomeKit devices, and your Apple Car, wouldn't loyal users embrace this? It's really hard to argue against it while it remains optional and securely implemented by a trusted company like Apple.