>"A buyer is going to prefer a law firm that minimizes expenses." Yes, but I feel like this only works up to a certain point. There is absolutely a sense that

>"A buyer is going to prefer a law firm that minimizes expenses." Yes, but I feel like this only works up to a certain point. There is absolutely a sense that high caliber attorneys charge more and getting a "cheap lawyer" instinctively sounds like you're setting yourself up to fail - despite the fact that the lower price firm is probably just as apt as the firm with the brand recognition.