I think this is the point the article actually makes, but I went into it expecting to see how it's been hard to extract business value from all this data, and t

I think this is the point the article actually makes, but I went into it expecting to see how it's been hard to extract business value from all this data, and then expected it to explain how the demand these easy-to-scale DBs induced resulted in even less value, but it didn't really touch on that.