Chris Do's work was my introduction to this concept, perhaps you might find it equally helpful. This is one of his lectures on value based pricing, but he has

Chris Do's work was my introduction to this concept, perhaps you might find it equally helpful. This is one of his lectures on value based pricing, but he has a number of them that are informative on the concept in different ways: https://www.youtube.com/watch?v=ivKnj9ffcmE https://www.youtube.com/watch?v=ivKnj9ffcmE