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What do you think that looks like? Youtube was initially successful because hosting video for playback in a browser was difficult and expensive. It's not diffi
by Zak 4y ago
What do you think that looks like?
Youtube was initially successful because hosting video for playback in a browser was difficult and expensive. It's not difficult anymore, but it's still expensive at scale. It was not profitable and only managed to keep operating because Google bought it early on and absorbed losses for a decade.
Youtube only became profitable when it started running lots of ads and using a recommendation engine that's prone to amplify misinformation and political extremism. That's not the only thing the recommendation engine does of course, but everyone running a massively popular service with user-generated content and a recommendation engine seems to have the same issues. Of course, advertisers are nervous about having their ads run next to controversial content, so these kinds of services tend to remove first and ask questions later.
Those are the reach and monetization bits. What's a better way to solve those problems than ads and a recommendation algorithm?
- OrvalWintermute 4y ago