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Can someone summarize what the article want to say? I am not happy about spending 10 minutes on it but realized I need another 10 minutes, and in the end would

• rossdavidh 4y ago
  I think it's trying to say that the way to sell the new thing, is first to say that you can do exactly the old thing except better (limitless storage, faster, or whatever). Then, once the customers have the new thing, they may find that they like some of the new features. But don't try to sell them on the new features, because that's not what they're looking for.
• 0x008 4y ago
  Author is trying to say something like: If you want to sell people a tesla, first and foremost, you have to tell them it's a car and it behaves exactly like a car. If that is not a given, they won't buy it, no matter which bells and whistles it has additionally to getting you from A to B. So if we go back to the topic of the article, it means: If you want to sell a big data platform, first you must make people believe it can replace their old traditional database, but make it faster.
• jerglingu 4y ago
  I felt the same reading this. Seems like everything analytics/data is like this these days. You have to read things multiple times over to either translate the abstractions and ball-hiding into plain English, or until you recognize that there is no point and it's mostly stream-of-thought rambling. See especially: anything data mesh.