I'm fairly certain Apple will never allow a "Pay by Facebook" option in its stores or iTunes, no matter how much people ask for it. For that reason, I'm not su

I'm fairly certain Apple will never allow a "Pay by Facebook" option in its stores or iTunes, no matter how much people ask for it. For that reason, I'm not sure how Facebook having its own currency can hurt Apple. Having an iTunes currency platform that stretches beyond Apple's properties does however sound interesting. And now that they have a serious server farm they may be technically able to explore that option.