Woof..."Smart" is a really charitable way of describing this. > Come up with a good headline. A big idea that hints that here is something your reader really,

Woof..."Smart" is a really charitable way of describing this. > Come up with a good headline. A big idea that hints that here is something your reader really, really wants (and can get from you). So many words for such a simple concept. > that hints that here is something ?