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So, Netflix increased prices by a pretty high percentage and managed to lose only four percent of subscribers? This is astoundingly impressive. Furthermore, m
by ShabbyDoo 15y ago
So, Netflix increased prices by a pretty high percentage and managed to lose only four percent of subscribers? This is astoundingly impressive. Furthermore, many of these deflections might simply be the result of forcing subscribers to explicitly choose to continue service. How many people kept paying a few dollars per month for a service which they did not use and, when forced to choose a new plan, opted out?
- esrauch 15y ago> So, Netflix increased prices by a pretty high percentage and ... Except I have netflix and I am paying no more than I used to, and I don't think that my situation is unusual. The percentage of people who were impacted at all by the price change that chose to discontinue service is some number larger than 4%.
- Klinky 15y agoFour percent in a single quarter is huge, especially if it reverses a consistent growth trend. Starz will be going away in Feb 2012, a few months from now. Dreamworks will not be coming online until 2013. Thinking Netflix's stumblings have been completely contained within the last quarter may be a bit foolhardy.
- gdulli 15y agoBy their own estimates, 800,000 subscribers was only the start of the bleeding. If you read the article, it says they forecast losing up to 1.5 million streaming customers and up to 2.7 million DVD subscribers in the next quarter.