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Let me add: * Don't re-enable notifications every time your app updates * Don't hide the opt-out options or I'll just opt out at the OS level. * Don't mis-ca
by rconti 4y ago
Let me add:
* Don't re-enable notifications every time your app updates
* Don't hide the opt-out options or I'll just opt out at the OS level.
* Don't mis-categorize push notifications. If you're receiving Breaking News notifications (but nothing else), suddenly the NYTimes will decide Championship Game is "Breaking News" and spoil a sporting result for you for a sport you've never gotten notifications for before. (because 'sports' is turned off!)
I'm also confused how both iOS and Android opt-in are both 35-40% but Android is default-opt-in.
- codeflo 4y agoA variant of your point three: * Avoid inventing new categories of notifications. When you have to, don’t default the new category to opt-in for users who have opted out of the closest existing one. Two rounds of notification whack-a-mole and your app is getting uninstalled.
- thrwyoilarticle 4y agoI think Linkedin did/does this