3 ms·
The moment that any indicator becomes a goal it instantly becomes completely useless as an indicator or metric for anything.
by alexb_ 4y ago
The moment that any indicator becomes a goal it instantly becomes completely useless as an indicator or metric for anything.
- doctor_eval 4y agoAbsolutely agree. I wrote the comment while thinking, why would a company need a proxy for revenue, when revenue is so easy to count? On reflection I now understand the GP’s point; when revenue is zero, you need something to use instead. But of course revenue (and, having achieved that, then profit IMO) should be among the concrete goals. It’s so weird that this is missed so often.