4 ms·
Yep, this is what happens when your "growth" metric is employee headcount, under the naïve assumption that more people is a proxy for more work getting done is
by thwarted 4y ago
Yep, this is what happens when your "growth" metric is employee headcount, under the naïve assumption that more people is a proxy for more work getting done is a proxy for revenue. This may make more sense for a sales-focused organization, less so for marketing or technology driven organization.
- doctor_eval 4y agoMaybe not a proxy per se, but more like a leading indicator, right? Those big enterprise customers might not ask about revenue, but the sales unit can certainly brag about headcount.
- alexb_ 4y agoThe moment that any indicator becomes a goal it instantly becomes completely useless as an indicator or metric for anything.
- doctor_eval 4y agoAbsolutely agree. I wrote the comment while thinking, why would a company need a proxy for revenue, when revenue is so easy to count? On reflection I now understand the GP’s point; when revenue is zero, you need something to use instead. But of course revenue (and, having achieved that, then profit IMO) should be among the concrete goals. It’s so weird that this is missed so often.