Underappreciated as to second order effects. If I'm the buyer of a B2B product, am I going to start looking at startup competitors and asking "Will they be aro

Underappreciated as to second order effects. If I'm the buyer of a B2B product, am I going to start looking at startup competitors and asking "Will they be around in X months? Or should I just buy from MAMAA, who I know will survive?"