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There weren’t that many large, direct-to-consumer clone makers. Gateway 2000 was basically a peer to Dell for > half a decade. Dell made the jump to web-driven
by twoodfin 4y ago
There weren’t that many large, direct-to-consumer clone makers. Gateway 2000 was basically a peer to Dell for > half a decade.
Dell made the jump to web-driven build-to-order, which put them in position to ride the Wintel wave into servers. Gateway doubled down on the increasingly commoditized consumer market.
- GekkePrutser 4y agoThere was IBM, Packard Bell, Hewlett-Packard, eMachines, Compaq before the acquisition and here in Europe a number of more local brands (eg Tulip in the Netherlands, Escom and Vobis in a lot of countries) too. Gateway was a fairly big thing here too but Dell not so much in stores as they only ever sold online here. And that was still a bit 'scary' for most consumers when gateway was still a thing. Dell did more B2B because of that. But I think there were a lot of them tbh. I'm sure I forgot many too :)
- twoodfin 4y agoNone of those were direct-to-consumer in the US. They all sold through retailers.