> is it also technology? In a very meaningful way yes! Business plans are a form of incentive bundling, which is itself an example of a social technology and s

> is it also technology? In a very meaningful way yes! Business plans are a form of incentive bundling, which is itself an example of a social technology and social technologies are a thing and they follow much the same lifecycle and trade-offs as any other non-social technology. Indeed we can derive a lot of useful insights by using insights derived from looking at social technologies to examine non-social technologies and vice versa.