There are tons of strategies, that is one of them. Many people use it. Doesn't mean this is the right one for everyone. This comes with risk too. You are at th

There are tons of strategies, that is one of them. Many people use it. Doesn't mean this is the right one for everyone. This comes with risk too. You are at the mercy of the tiktok/YT/IG algo instead of the Google algo. There's lots of work that goes into making content that is engaging and liked on social media. Having your community is not enough because even if you have 20K followers, if your content is not engaging, people won't see it in their feed. As for relying strictly on word of mouth? Sure, but that's likely a minority of brands. Most people need the distribution from one of the big tech co.